Ideas for a new Bitcoin testnet:
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Cool, cyberpunk branding and design, so people pay attention to it and want to use it. I suggest "The Bitcoin Chaos Network" or "Bitcoin Chaos", for short. Black and white branding with no Bitcoin orange in sight.
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Trading coins for money is encouraged.
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Proof-of-work mining identical to mainnet. No testnet fast difficulty adjustment.
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Development policy of including anything that has a reasonable chance of being merged into core.
One of Bitcoin's core features is that coins have real-world value. A testnet with coins that have no value doesn't reproduce dynamics essential to Bitcoin, and doesn't encourage real-world use.